Please note: This eBook is a companion to the eBook: 'B2B Blogging, Best Practices and Blunders'. It is stongly recommended that you download and review the content in that eBook before reading this one, as it builds upon ideas and practices established in the former eBook.
If you’re considering downloading this eBook, you’re probably working on a blog for your company, or perhaps considering one.
And it’s very likely that at some point in this process you’ve asked yourself, “Hmm… tell me again why we’re doing this?”
Built for the complex sales cycle, blogs are becoming essential tools for business-to-business marketing that can help you interact, engage, and actually build an emotional connection with you prospects.
This eBook is a collaboration between MLT Creative and Mark Schaefer of Schaefer Marketing Solutions, as we give our replies to these questions: